Write Your First Blog Post!
Can we be honest for a minute?
This is the fun part… content creation!
It’s time to start writing blog posts. Taking ideas in your head, turning them into words on the screen, and sharing them with the world.
Let’s walk through how you do it.
Up first, the basics:
Add New Post in WordPress
Blog Post Ideas
Write an Introduction
Improve Writing Skills
How to Start a Blog Post in WordPress
In the left-hand pane of your WordPress dashboard, hover over Posts
Click Add New
If you’re using the new WordPress block editor, your screen will look like this:
Either way, you’ll be able to add a post title, write your post, choose your category, tweak HTML and CSS, add free stock photos, and more.
For detailed instructions on how to navigate the classic content editor, WordPress offers a detailed support article.If you’re using the WordPress block editor, let’s go over the basic navigation so you’ll know how to get around.
For detailed instructions on how to navigate the classic content editor, WordPress offers a detailed support article.
If you’re using the WordPress block editor, let’s go over the basic navigation so you’ll know how to get around.
Add a new block
Undo and Redo buttons
Content structure (word count, headings, paragraphs, blocks)
Block navigation (a drop-down displaying all the block types used in the post)
Sidebar Navigation in Gutenberg
Preview and Publish the post
Categories, tags, permalink, and publishing options
Block settings (unique options dependent on the type of block you’re using
Hide the sidebar
More editor settings
How to Add a Block in the Block Editor
Click the plus (+) sign in the top-left corner.
We typically recommend two methods:
1. Use BuzzSumo
BuzzSumo is a tool that lets you find popular posts on social media. If you need inspiration, what’s easier than browsing content that’s already doing well with your target audience?
2. Find the Thing That Keeps Your Readers Awake at Night
In other words:
What has your readers tossing and turning at two o’clock in the morning?
Are they wondering how to get more traffic to their blogs? Are they suffering from writer imposter syndrome? Or maybe they’re struggling with blog promotion?
Bloggers who are able to answer this burning issue, and who make a concerted effort to write about it and only it, have a leg up on the competition.
So, find your readers’ pain point. And then focus on helping them solve it.
Boost Your Traffic, Promote Your Blog, and Master Social Media
When you’re a beginner blogger, no one is paying attention to you. You could write the most amazing piece of content the world has ever seen, and no one’s going to know it even exists.
You need to spend just as much time promoting your posts as you do writing them. At a minimum. Ideally, you’ll spend more time promoting them than writing them.
Here are some tips so you can get the most out of your promotional efforts:
Tip #1: Focus on One Social Media Platform
If you try to kick butt on every social media platform, you’re going to fail.
There are simply too many platforms out there, and there’s only so much time in the day. If you try to be everywhere, you’ll drown.
Tip #2: Avoid These 4 Traffic Techniques That Are a Waste of Time for Beginners
Some of the following traffic techniques are dead (and have been for a while), while some can get you a little traffic but are too time-intensive.
Either way, when you’re a beginner, you should avoid these 4 traffic techniques:
1. Commenting on Popular Blogs
Once upon a time, this used to be effective, but as the blogosphere has grown, and popular blogs have received more and more comment spam, its return on investment has fallen dramatically.
Yes, blog commenting can open doors to a future relationship with the blogger, but if getting click-throughs to your blog is your primary goal, you’re going to be disappointed.
2. Submitting Your Site to Directories
Years ago, submitting your site to directories used to be a viable traffic resource and an essential part of SEO, but the benefits have disappeared.
3. Trying to go Viral on Reddit, Hacker News, etc.
While these sites can drive enormous traffic, it’s difficult to get your content to the front page until you have lots of readers to vote for it.Cross this strategy off your list until you hit 1,000 email subscribers (at a minimum).
4. Paying for a Unique Design
You’d think paying for a unique blog design would help establish your legitimacy and lead to more traffic, but in reality, it doesn’t have any effect on traffic at all.You’re far better off using a free or inexpensive WordPress theme like Astra (affiliate link), and investing the money elsewhere.
Tip #3: Make Powerful Friends by Reaching Out to Influencers
Get someone influential to introduce you to their audience.
This introduction could come in the form of a backlink to your website, an email mention, a share on social media, or letting you write a guest post for them.
Here’s how you do it:
Find the movers and shakers in your niche
Get on their radars
Reach out to them
It sounds easy, but there’s quite a bit of hard work involved. A lot, actually.
And here’s the kicker:
Every other beginner blogger will be doing outreach too. So will experienced bloggers. Even influential bloggers who blog full-time (including the ones you’re trying to connect with) will be doing it.
Every blogger who wants to grow their audience is pounding the pavement and reaching out to other bloggers (or paying someone to do it for them) in the hopes of making powerful friends.
In short, there’s a lot of competition. So if you want your outreach efforts to be effective, you need a solid plan.
Tip #4: Pay for Facebook Ads
We hesitated even including this section.
Here’s the thing:
When you’re starting out, you should not spend money on Facebook ads. Or Google ads. Or whatever LinkedIn is doing these days.
But once you have a solid foundation in place, once you’ve reached 1,000 email subscribers, once you have traffic starting to roll in from Google search results… consider supercharging your efforts by learning the ins and outs of Facebook’s ad network.
Build Your Email List
If you polled a hundred experienced bloggers who have been around the block or two, and you asked them for their biggest blogging mistake, you’d hear one answer more than any another:
“I wish I started building my email list sooner.”
Learn from their mistakes.
Start building your email list on day one.
Get started now.
We’ll walk you through the step-by-step process.
Make Money Blogging
So, you have a blog and you’re ready to start making money?Awesome. You’ve already made it farther than 99% of the dreamers out there.In a moment, we’re going to tell you precisely what to do to generate passive income as a beginner blogger.But first, we’re going to tell you what you shouldn’t do. Please, whatever you do, don’t cover your blog in Google Adsense when you’re just starting out.
We believe the best monetization method for bloggers is to build an audience that trusts them, and then offer high-quality products or services that will truly, genuinely help that audience.Most bloggers hear this advice and decide to run off and create a book or course, but we think that’s a mistake when you’re a beginner.If you’re not careful, you can waste months or even years creating a product your audience doesn’t want. You don’t want that — trust us.Instead, we recommend you promote affiliate programs from reputable companies that offer things like 30-day money-back guarantees.It works like this:
You introduce your readers to a product or service from a trusted source
Your readers look at the product or service, decide it will help them, and purchase it
You earn a commission on the sales
The beauty of affiliate marketing is you win multiple ways. You help your audience, you earn money, and — most importantly — you learn what types of products and services your audience likes to buy.Once you have this information, then you can go out and create your own products, courses, or e-commerce sites around it. Only this time, you won’t be guessing there’s an audience for it. You’ll know it.
Can we be honest for a minute? This is the fun part… content creation! It’s time to start writing blog posts. Taking ideas in your head, turning them into words on the screen, and sharing them with the world. Let’s walk through how you do it. Up first, the basics: Add New Post in WordPress…